Paper Weight Guide
When it comes to your branding materials, every detail counts – including paper weight. This design choice shapes how your brand is perceived from the moment someone touches your printed content. The right paper weight transforms simple printed material into a powerful communication tool, conveying a tactile experience of your messaging.
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How Is Paper Weight Measured?
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There are typically two ways stock is measured in the industry. The weight of paper and the thickness of paper. That’s where the terms pounds (lbs) and points (pt) come in, also sometimes seen as “#” or “lb” when referring to pounds, and a simple “pt” when referencing points (thickness). For us, we like to use pounds, however if you like to use points, we are happy to accomodate and convert as so.
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Pounds are determined by the ream of uncut paper weights, typically 500 sheets of paper. This is then weighed and used to indentify and categorized the weight of the paper. Typically the heavier the weight, the thicker and sturdier it feels, however the type of paper (Text vs Cover) plays a factor.
Text vs. Cover Paper
Text Paper​
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Text paper is thinner and lighter, making it ideal for everyday printing and documents where flexibility and readability are important.
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Common Uses:
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Letterhead
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Flyers
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Brochures
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Reports
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Book Pages
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Newsletters
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Inserts
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Cover Paper
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Cover paper is a heavier, thicker stock designed for projects that need strength and a more substantial feel.
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Common Uses:
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Business Cards
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Postcards
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Greeting Cards
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Invitations
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Book Covers
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Presentation Covers
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Rack Cards
